Retail
I’m in retail - why do I need to think about wireless?
Many in the retail sector, including shopping centre developers, landlords and tenants are rethinking how they can maximise their return on existing or new wireless infrastructure investment – and gain a competitive edge.
The explosive demand for public access wireless in the retail environment is being driven by many different forces:
- The need to provide touch-screen terminals for customer information services
- A desire to capture the youth market and deliver video and MP3 downloads
- The need to improve workforce efficiency via real-time applications, such as stock monitoring
- The desire to capture business users by offering wireless hotspot access points
- The opportunity to overlay a number of different services across the wireless network to improve efficiency and reduce costs, which include:
- CCTV solutions
- ePos services (Chip & PIN)
- Asset management
- Security tracking
What will I gain from working with Red-M?
For shopping centre developers and landlords, the benefits include:
- Safe, secure and efficient wireless systems and networks that do not interfere with each other or surrounding wireless networks
- Support of both operational and business applications
- Provision of new and enhanced services that optimise business efficiency
- Additional revenue generation via the provision of new and enhanced services
For retailers, the benefits include:
- Improved efficiency and throughput with wireless ‘queue busting’ PoS
- Improved levels of customer service and responsiveness via information kiosks and other similar services
- Improved accuracy of stock control and monitoring by management
- Readily accessible on-the-job training for staff delivered via e-learning applications
- Opportunity to quickly and cost-effectively introduce new services across the wireless infrastructure
- A secure, flexible and fast environment in which to manage retail operations
For consumers, the benefits include:
- Unparalleled access to Internet services and web surfing
- Improved levels of communication and ‘information’ via on-site kiosks/ terminals
- Access to retailers promotional offers via plasma screens and portal services
- Easier purchasing process of multi-media content such as video and MP3 downloads
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For further information,
email info@red-m.com or
call +44 (0) 1403 211100
Download:
Lead Story:
Meadowhall Shopping Centre
Meadowhall in Sheffield, owned by British Land, is one of the UK’s most successful shopping centres. Meadowhall has commissioned Red-M to provide a range of services, to enable British Land to reap the rewards of its airspace asset, and actively manage its ongoing development and utilisation.
Red-M delivers to Meadowhall:
- Opportunities for new revenue streams
- Strict adherence to health and safety legislation
- High quality wireless communications with minimal interference
- A competitive advantage
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